Sport Marketing-Management

Holy Family University is proud to offer students a highly supportive learning environment that values their personal and professional goals. Students in our Sport Marketing-Management program thrive in our small yet challenging learning environment. We believe in educating beyond the classroom to give you an extra edge in college sports marketing. Philadelphia provides opportunities for hands-on experience, which is a key component of your college education.

The field of Sport Marketing-Management is growing rapidly. There is a need in the marketplace for skilled professionals with undergraduate degrees in this discipline. Job growth in related career paths is expected to exceed average job growth. Opportunities range from high school and higher education positions to media and professional sport marketing.

The School of Business Administration has 35 Sport Marketing Management (SPMM) majors. The 2013 acceptance rate of first time full time freshmen as SPMM students was 67%, with a three-year acceptance rate of 65%. The four-year graduation rate for the last graduating class was 70%.

What Can You Do With This Major?
Sport Marketing-Management is a unique field that requires specialized education and skills. If you choose this major at Holy Family, you will study basic principles of marketing and apply learned theories to the dynamic field of professional and amateur sports marketing. You will learn about strategies and techniques in sport marketing, sport consumers and their behaviors, sport marketing research, and more.

Sport Marketing-Management majors are well prepared for careers in:
• Sports Sales and Marketing
• Facilities Management
• Sports Management
• Communications
• Events Management

Major Coursework
For a Sport-Marketing Management major, specialized course work will include:
• Organizational Behavior
• Sociology and Psychology of Sport
• Journalism I
• Introduction to Sport Media Relations
• Sport Facility and Event Management
• Legal Issues in Sport
• Sport Marketing and Promotion

Real-World Experience
Sport Marketing-Management students can gain real-world experience through Holy Family University’s nationally recognized co-op and internship program. The results speak for themselves as 87 percent of our students find permanent jobs as a result of their co-op experience.

Some of the companies our students have worked with include:
• Camden Riversharks
• NFL Films
• Philadelphia Eagles
• Philadelphia Flyers
• Philadelphia 76ers
• Mitchell and Ness Nostalgia Company