Communications

Goals

Apply Communications related theoretical constructs to real-world problems and issues within one or more communication industries.
Synthesize research within the communications field and when appropriate collect, analyze, and interpret information using quantitative and qualitative methodologies.
Create, produce, and employ a variety of print, visual, and electronic media within a changing communications environment.
Demonstrate proficiency in writing specific to pertinent industry models.
Develop and apply skills reflecting cultural sensitivity to a global communications community.
Integrate legal, regulatory, and ethical principles into communications practices.
Exhibit mastery of skills related to the development and delivery of various forms of persuasive media.
Exhibit mastery of technologies and techniques related to digital media.

Requirements

Core Curriculum: BA Requirements (credits)

Concentration

Concentration requirements for all Communications majors (credits)

(Required for both Digital Communications and Public Relations Track)

Concentration Common Course Requirements for both tracks

COMM 202	Communication Theory	3
COMM 218	Desktop Publishing	3
COMM 220	Communications and Culture	3
COMM 233	Television and Electronic Media I	3
COMM 256	Law and Ethics in Media	3
COMM 325	Digital Media	3
COMM 340	Research Methods	3
COMM 432	Multi-Media Storytelling	3
COMM 450	Cooperative Education	3

Track Options


Digital Communication Track Concentration Requirements			15
COMM 230	Journalism I		3
COMM 234	Television and Electronic Media II		3
COMM 310	Journalism II: News and Feature Writing		3
COMM 317	Computer Illustration		3
COMM 415	Photojournalism		3

Public Relations Track Concentration Requirements		15
ECON 103	Introduction to Economics		3
COMM 235	Public Relations I		3
COMM 312	Principles of Marketing		3
COMM 335	Public Relations II		3
COMM 405	Principles of Advertising		3

Communication Concentration Electives for both Tracks		9

Nine credits in COMM electives selected from:


COMM 240	Television and Society	3
COMM 243	Introduction to Film: Theory and Practice	3
COMM 245	Branding*	3
COMM 247	American Popular Culture	3
COMM 311	Magazine Writing	3
COMM 314	Editing	3
COMM 421	Documentary Video	3
COMM 451	Cooperative Education	3
*Strongly recommended for Public Relations track

Other Requirements

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