Call For More Information
For questions regarding Undergraduate Programs call 215-437-2219.
For questions regarding Graduate Programs call 267-341-3327.
Holy Family
MNMK 312 Principles of Marketing
3 credits
Analysis of marketing as a "total system" of business action. Topics include identification of the target market and management of the marketing mix: product, price, promotion, and distribution. Consumer motivation, marketing research, and advertising techniques are also considered.
