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Holy Family
MNMK 405 Principles of Advertising
3 credits
Prerequisite: MNMK 312 or permission of the School Dean or designee; student must have received a minimum grade of C in MNMK 312.
See COMM 405
Theory and practice relating the purchase and use of advertising as part of the marketing mix. Emphasis on practical applications in message development and campaign management. This course also considers the various media in terms of effectiveness and cost.
