The management-marketing program at Holy Family University is ideal for students seeking employment as managers, team leaders, or entrepreneurs as well as careers in sales, advertising, market research, product development, and sales promotion—or those who wish to attend graduate or professional school full time after undergraduate school. Our graduates work for organizations such as Fortune 500 corporations, advertising agencies, and market research firms.
The School of Business Administration has 65 Management Marketing (MNMK) majors. The 2013 acceptance rate of first time full time freshmen as MNMK students was 72%, with a three year acceptance rate of 73%. The four-year graduation rate for the last graduating class was 57%.
Students completing the MNMK program will be able to:
- Develop a marketing strategy and a marketing plan
- Explain best practices in managing human resources
- Explain and use the functions of management, including operations and strategy
The Management Marketing curriculum provides students the technical and critical thinking skills to pursue any number of personally rewarding and financially rewarding career paths. The curriculum contains a solid core knowledge applicable to either management or marketing careers, plus an opportunity with electives to customize the program.
Required Management Marketing Courses include:
- Operations Management
- Human Resources Management
- Quantitative Methods for Decision Making
- Strategic Marketing
- Senior Seminar in Management & Marketing
Beyond the required coursework, students take two of the following as concentration electives:
- Digital Marketing
- Cooperative Education
- Principles of Advertising
- Consumer Behavior
- Principles of Marketing Research
- Entrepreneurship and the New Economy
The MNMK students are assessed in areas of knowledge of management and marketing, management of human resources, and management of organizational processes. Areas the faculty have targeted for examination for continuous improvement are development of marketing plans and knowledge of operations management.
A management-marketing major provides students with the skills and a broad perspective to pursue a number of different career paths. Every organization needs managers – from managers of small groups to the entire enterprise – and every organization needs marketing skills to attract and retain customers and clients.
Skilled managers are always in demand, and business management jobs occur in a variety of organizations: manufacturers, hospitals, charities, hotels, government, and non-profits. Among the many types of management positions are:
- Team leader
- Project manager
- Entrepreneur or small business manager
- Human resource administrator or manager
- Management analyst
- Regional operations manager
- Production manager
- Retail store manager
- Territory sales manager
- Marketing manager
- Account manager
And Holy Family management-marketing majors can be found in all of these positions!
Marketing careers are also quite broad in potential scope, and marketers are very much in demand with the emerging importance of digital, mobile and interactive marketing. For every store you walk by, web site banner you click on, or TV commercial you watch, there is someone behind the scenes who is attempting to win and retain your business. Those people work in advertising and marketing, a pair of closely related professions that blend analytical business skills and creativity.
Some marketing jobs, such as brand manager and product manager, are more business-oriented than ones like copywriter and art director, which are more creative. Other positions, such as market researcher, are highly technical and use complex models to predict and evaluate consumer behavior. Graduates can also pursue a career in retailing and fashion, where matching rapidly changing consumer tastes to a global supply chain is a major challenge. These positions can be found at agencies that provide marketing and advertising services to multiple businesses or at a company or non-profit that has its own department dedicated to this area.
The results of our latest tabulated survey of business graduates indicates 97% of our graduates employed, with 78% of the respondents employed in their field of study. Of the respondents, 76% were employed fulltime and 24% were employed parttime. Many of the respondents have continued their studies after graduation, with 43% of the respondents engaged in graduate study. Of these graduates, 68% returned to Holy Family to continue their education.