Logo Style Guide

Primary Logo

The new Holy Family University logo is the simplest, most immediate, and most recognizable representation of our brand.

The logo consists of two elements:
1) the shield mark and
2) the Holy Family University logotype.

Color

A combination of navy and bright blue is used for the logo. The navy blue inspires confidence, reliability, and tradition—while the bright blue is energetic, uplifting, and contemporary.

• Spot (Pantone) Colors:
  PMS 2945 and PMS 299.
  
• CMYK:
  The CMYK breakdown for 2945 is 100c 52m 2y 12k.
  The CMYK breakdown for 299 is 86c 8m 0y 0k.

Orientation

To adequately serve the variety of applications, two different arrangements of the logo have been established. The vertical orientation is preferred in most instances, while the horizontal orientation can be used where space is limited. Note that the size relationship of the mark to logotype is different in each version. This relationship is not to be altered.

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