DBA (Doctor of Business Administration), MIS, Northcentral University, 2013
MBA, Management, LaSalle University, 1992
BA, MIS, Holy Family University, 1985
Management Information Systems
Web Design and E-Commerce
IT Hardware and Software
Systems Analysis and Design
I consider constant change and adaptation an important part of making my teaching relevant to the students. Learning styles change with the times, and being the “sage on the stage” has not been viable pedagogy for years. I examine current literature and publications for tactics and strategies to increase student engagement and motivation, and use technology to make an impact in the classroom and beyond.
Purcell, Bernice M. (2013). “Use of formative classroom assessment techniques in a project management course.” Journal of Case Studies in Accreditation and Assessment, 3.
Purcell, Bernice M. (2013). “Big data using cloud computing.” Journal of Technology Research, 4. http://aabri.com/manuscripts/131457.pdf
Purcell, Bernice. (2012). “The emergence of “big data” technology and analytics.” Journal of Technology Research, 4. http://aabri.com/manuscripts/121219.pdf
Purcell, Bernice, and Dickinson, J. Barry. (2012). “A CRM deployment dilemma at Charger Electronics.” Journal of Case Research in Business and Economics, 5. http://aabri.com/manuscripts/121232.pdf
Nominated for the Lindback Teaching Award
Nominated for the Accreditation Council for Business Schools and Programs (ACBSP) Teaching Excellence Award
My research interests are data management (business and healthcare related) and technology integration in higher education. I hold positions as Chair of the Member Relations Committee in the Accreditation Council for Business Schools and Programs (ACBSP), Regional Representative for the Delta Mu Delta International Honor Society in Business (DMD), and Vice President for Education in the Data Management Association – Philadelphia Chapter (DAMA- Philadelphia). I am a reviewer for the Encyclopedia of Information Systems and Technology.