Bernice Purcell

DBA

Associate Dean, School of Business Administration Assistant Professor, Management Information Systems
Education

DBA (Doctor of Business Administration), MIS, Northcentral University, 2013

MBA, Management, LaSalle University, 1992

BA, MIS, Holy Family University, 1985

Courses Taught

Management Information Systems

Structured Programming

Web Design and E-Commerce

IT Hardware and Software

Systems Analysis and Design

Database Management

Project Management

Senior Seminar

Cooperative Education

Teaching Focus or Philosophy

I consider constant change and adaptation an important part of making my teaching relevant to the students. Learning styles change with the times, and being the “sage on the stage” has not been viable pedagogy for years. I examine current literature and publications for tactics and strategies to increase student engagement and motivation, and use technology to make an impact in the classroom and beyond.

Publications

Purcell, Bernice M. (2013). “Use of formative classroom assessment techniques in a project management course.”  Journal of Case Studies in Accreditation and Assessment, 3.

Purcell, Bernice M. (2013). “Big data using cloud computing.” Journal of Technology Research, 4. http://aabri.com/manuscripts/131457.pdf

Purcell, Bernice. (2012). “The emergence of “big data” technology and analytics.” Journal of Technology Research, 4. http://aabri.com/manuscripts/121219.pdf

Purcell, Bernice, and Dickinson, J. Barry. (2012). “A CRM deployment dilemma at Charger Electronics.” Journal of Case Research in Business and Economics, 5. http://aabri.com/manuscripts/121232.pdf

Awards and Honors

Nominated for the Lindback Teaching Award

Nominated for the Accreditation Council for Business Schools and Programs (ACBSP) Teaching Excellence Award

Additional Info

My research interests are data management (business and healthcare related) and technology integration in higher education. I hold positions as Chair of the Member Relations Committee in the Accreditation Council for Business Schools and Programs (ACBSP), Regional Representative for the Delta Mu Delta International Honor Society in Business (DMD), and Vice President for Education in the Data Management Association – Philadelphia Chapter (DAMA- Philadelphia). I am a reviewer for the Encyclopedia of Information Systems and Technology.

Bernice Purcell
Contact
Office: AQ, 11A
Phone: 267-341-3400