J. Barry Dickinson

PhD

Dean, Associate Professor
Education

PhD, Drexel University

MBA, Lasalle University

BS, Rutgers University

Courses Taught

Entrepreneurship

Consumer Behavior

Operations Management

Advertising

Strategic Marketing

Senior Seminar

Teaching Focus or Philosophy

Teaching is a cooperative process where teachers act as facilitators. Our role is to motivate students to become inquisitive and learn through reflection and investigation.

Publications

Dickinson, J. B. (2013). Customer loyalty: a multi-attribute perspective. Journal of Research in Business and Economics. 9(Feb), (in press).

Dickinson, J. B. (2012). Symbiotic marketing: a network perspective. Journal of Management and Marketing Research. 11(Sept), 128-151.

Dickinson, J. B. and Purcell, B. (2012). A CRM deployment dilemma at Charger Electronics. Journal of Case Research in Business and Economics. 5(July), 1-7.

Dickinson, J. B. (2012). An examination of multi-dimensional channel conflict: a proposed experimental approach. Journal of Behavioral Studies in Business, 6(Dec), 1-26.

Dickinson, J. B. and Dickinson, C. D. (2012). A conceptual model of reference price formation for consumer services. Journal of Management and Marketing Research, 11(Sept), 1-15.

Dickinson, J. B. (2012). An entrepreneurial decision: what if the market moves away from you? Journal of Case Research in Business and Economics, 4(July), 1-10.

Dickinson, J. B. and Dickinson, C. D. (2012). The effect of introducing coaching from an experienced business professional on performance in a computer simulation classroom exercise. Journal of Instructional Pedagogies, 8(July), 128-32.

Dickinson, J. B. (2012). Reconsidering a multi-channel strategy. Journal of Business Cases and Applications, 6(Oct), 56-62.

Dickinson, J. B. (2011). The role of authenticity in relationship marketing. Journal of Management and Marketing Research, 8(Sept), 29-40.

Dickinson, J.B. and Kritz, G.H (2003). Popup ads versus print ads: do web-based advertisements lead to stronger attitudes than traditional ads? Published in Proceedings for the American Society of Business & Behavioral Sciences, February 2003.

Awards and Honors

Special Distinction Award, Recognition of Contribution to the Profession and Community, Drexel University Alumni Association, Philadelphia, PA (May 2013)

Best Paper Award, Case Studies Track, The effect of introducing coaching from an experienced business professional on performance in a computer simulation classroom exercise, Academic and Business Research Institute Conference; San Antonio, TX (March 2012)

Best Paper Award, Case Studies Track, An entrepreneurial decision: what if the market moves away from you? Academic and Business Research Institute Conference; Las Vegas, NV (October 2011

J. Barry Dickinson
Contact
Office: AQ 11
Phone: 267-341-3440