Holy Family University is pleased to announce the appointment of J. Barry Dickinson, PhD, as Dean for the School of Business Administration.
Dickinson, of Cherry Hill, New Jersey, was formerly Director of Graduate Programs and an Assistant Professor of Marketing in Holy Family’s School of Business Administration.
An entrepreneur, Dickinson has a career that includes 20 years of experience in the launch, marketing, and executive leadership of companies, with 15 years of experience as chief executive officer of a mobile technology firm which he founded.
He has also taught at LaSalle University, West Virginia University, DeVry University, and Strayer University in both traditional and online formats.
He recently guided the redesign of Holy Family’s business school core curriculum to make it more reflective of skills and theories crucial to today’s business workplace.
Dickinson recently published scholarly papers on social media marketing, mobile marketing, and entrepreneurship, topics on which he has expert-level knowledge and practice.
“I find the mobile space to be an exciting and emerging opportunity for researchers, marketers, and educators. Location-based messaging is one of the areas that truly sets mobile apart from other traditional marketing strategies,” Dickinson said.
“As society increasingly adopts GPS-enabled smartphones, marketers are able to deliver more relevant and timely offers to their target markets. However, the best way to accomplish this remains largely a mystery. Students are watching this unravel before their very eyes and it makes an excellent topic of discussion in the business classroom.”
He received his doctorate in marketing from Drexel University’s Bennett S. Lebow College of Business, and also holds the distinction of Professional Certified Marketer (PCM) from the American Marketing Association. He has an MBA from LaSalle University’s School of Business and a Bachelor of Science in management from Rutgers University.