Social Fury: A Superpower for the Dissatisfied Consumer
Recently, as the superheroes of old are enjoying revitalization through modern movies, so too are today’s consumers enjoying revitalization in their purchasing power. The shopping public has joined ranks with their fabled superheroes, transforming from mere mortals into beings with the ability (aka superpower) to eradicate injustice in the world of retail. This superpower, fueled by the Internet, is known as social fury.