Vice President for Enrollment Management

Vice President for Enrollment Management

Holy Family University is seeking an innovative, collaborative, and strategic leader as Vice President for Enrollment Management (VPEM).  Joining Holy Family University at this time presents an exciting opportunity for an exceptional enrollment professional who will lead enrollment successes in traditional, adult, graduate populations. Under the direction of President Anne Prisco, Ph.D, the VP of Enrollment Management will have the unique opportunity to develop a new vision and strategic enrollment plan for the University as it expands market-driven academic program offerings such as cybersecurity, computer science, digital marketing, and eSports and gaming administration, as well as student engagement initiatives such as a new state-of-the-art eSports Center.  

The VPEM is responsible for enrollment management including undergraduate and graduate admissions and financial aid; will serve on the President’s Cabinet; and will partner with marketing and communications, student life (including athletics), and academic affairs in order to increase enrollment, retention, and graduation rates.  

The VPEM must be knowledgeable in and utilize best practices in all aspects of enrollment management in order to develop and implement innovative and insightful strategic enrollment plans for adult, graduate and undergraduate admissions, grounded in data and research; in partnership with the Vice President for Marketing & Communications, develop marketing and communication strategies that build the University’s brand and support achievement of enrollment goals, including go-to-market strategies for new academic programs; ensure effectiveness in all aspects of the recruitment funnel and pipeline including development of the prospect and inquiry pools, conversion and application processing, application review and yield activities; leverage financial aid ensuring a highly effective scholarship and aid distribution process; and work collaboratively with the Vice President of Academic Affairs for program development efforts and to include faculty effectively within the recruitment process; and the ability to coach and mentor the admissions and financial aid staff as well as others on campus engaged in aspects of enrollment management. 

Candidate Profile

The successful candidate will have at least five years of enrollment leadership experience in a higher education setting, and will hold a minimum of a master’s degree in educational administration or related field.  

As a goal-oriented, strategic thinker effectively translating strategy to operations, the VPEM must be innovative and proactive in identifying new recruitment ideas, marketing strategies, financial aid strategies, and other institutional efforts that will drive the achievement of enrollment goals.  Knowledge of regional, national, and international demographics and trends and how they might impact the market for prospective students interested in HFU are important, along with knowledge of enrollment strategies, key performance indicators, and other critical factors affecting enrollment of traditional and post-traditional students. Must be able to attend events outside of regular University hours and travel/drive to events as needed is required.  

Technology utilized at the University includes but is not limited to:  MS Office Suite, CampusESP, Salesforce/TargetX, Ellucian Colleague, Canvas, WebAdvisor, Google/Gmail.

About Holy Family University

Holy Family University is a private Catholic institution located in Philadelphia, PA. Founded in 1954, the University’s mission is informed by its core values of family, respect, integrity, service and responsibility, learning, and vision. The University embraces diversity and inclusion, ensuring a welcoming, affordable, safe, and accessible learning community for all. The University is composed of four schools: Arts & Sciences, Business & Professional Studies, Education, and Nursing & Health Sciences. Nestled in the heart of a historic residential neighborhood in the Northeast, the University is just minutes from the excitement of Center City.  In addition, Holy Family has a campus location in Newtown, Bucks County.

The University offers undergraduate, graduate, and accelerated degree programs, and takes an entrepreneurial approach to growing academic programs and enrollment, and maintaining a strong balance sheet.  Today, the University enrolls about 3100 students – approximately 67% undergraduate, 23% graduate, and 10% doctoral. Approximately 31% of the student body identify as racial/ethnic minorities, and approximately 39% of the student body are first-generation college students.

As Holy Family University has grown, the unwavering commitment to its mission will continue to guide Holy Family University into the future.  With a student-faculty ratio of 12:1, student learning, inclusivity, and success are top priorities.  Students may choose from 77 undergraduate academic program concentrations, eight master’s degrees, and three doctoral degrees (Ed.D., Psy.D., and DNP).    

Key Accolades

  • Ranked a Top 10 by UniversityHQ for the Best Bachelor’s Degree in Pennsylvania
  • Money Magazine named “Best College” four years in a row
  • Washington Monthly named Holy Family among a Top 20 “Best Bang for the Buck” 
  • 100% of students across all majors take part in internships prior to graduation

The University respects individuality, values personal dignity, fosters civility and mutual respect, and models the core values.

Expression of Interest

Holy Family University invites qualified candidates interested in this exciting opportunity to  submit a C.V. and a cover letter detailing experience and competencies as it relates to the open position, including desired salary, to The position will remain open until filled.