Social Media Minor / Certificate Program

Social Media Minor/Certificate

As people rely more and more on social media for news, current events, products, goods, and services, businesses and other organizations need employees with the ability to communicate with the digital audience. Students with a minor/certificate in Social Media will be in high demand by a wide range of organizations that need to communicate to and engage with their audiences via social media channels.

A minor/certificate in Social Media will prepare students who are interested in working in media communications positions in industries such as marketing, healthcare, government, professional sports, and hospitality. The minor/certificate is particularly appropriate for social science and business majors.

Students will learn to produce engaging material that they can share with potential employers as well as develop related analytical skills. The Social Media minor/certificate includes aspects of both the Public Relations and Social and Emerging Media tracks. Students will be required to take these classes and others, including Branding and Principles of Marketing.

Here are the courses needed for a Social Media Minor/Certificate:

Required 3 Courses (9 credits)

COMM 245 – Branding
COMM 250 – Social Media Strategy
COMM 410 – Social Media Analytics
3 credits
3 credits
3 credits

Choose Three From: (9 credits)

COMM 115 – Communications and Culture
COMM 235 – Public Relations
COMM 335 – Event Planning and Promotion
COMM 218 – Digital Design
COMM 219 – Persuasion and Propaganda in Media
COMM 205 – Innovative Media
COMM 317 – Digital Illustration
COMM 321 – Digital Photography
COMM 325 – Mobile Media
ARTS 212 – Web Design and E-Commerce
ARTS 230 – Elements of Typography
ARTS 315 – Graphic Design I
COMM 312/MNMK 312 – Principles of Marketing
COMM 405/MNMK 405 – Integrated Advertising
MNMK 316 – Digital Marketing
MNMK 3xx – Marketing Analytics
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits

What can you do with this minor/certificate?

Social media are utilized by a diverse amount of groups, ranging from large corporations to government agencies to small non-profits; this is an emergent area of job growth. Businesses and individuals participate in social media to network, raise brand awareness, expand social circles, solicit feedback, discover data, and connect with audiences, among other functions. Critical thinking in relation to these activities is necessary.

Here are a few examples of positions that this minor/certificate can open the door to:

  • Digital Communications Professional
  • Digital Content Manager
  • Director, Online Communications
  • Director, Social Marketing and Brand Communications
  • Director of Social Media Communications
  • Engagement Manager
  • Interactive Media Manager
  • Internet Marketing Manager
  • Manager Digital and Social Media
  • Social Media Account Executive
  • Social Media Analyst
  • Social Media Marketing Coordinator
  • Social Media Strategist

With which majors does this minor/certificate pair well?

  • Communications
  • Business
  • Management-Marketing
  • Psychology
  • Graphic Design
  • Sports Marketing-Management
  • Computer Science
  • English