Sport Marketing-Management Careers

What Can You Do With This Major?

Sport Marketing-Management is a unique field that requires specialized education and skills. You will learn about strategies and techniques in sport marketing, sport marketing research, management, journalism, event management, networking and more.

Sport Marketing-Management majors are well prepared for careers in:

  • Ticket and Sponsorship Sales
  • Product Marketing
  • Facility Management
  • Sports Administration
  • Sports Journalist
  • Event Management
  • Sports Entrepreneurship

Valerie Miller '14
SPMM Valerie MillerLooking back, I can see how Holy Family University’s SPMM program prepared me for my career with the Phillies. I found welcoming classmates, engaged faculty and staff and was able to initially become involved with working in sports, through my overall college experience. Through Holy Family’s internships, I also learned that networking is a huge component. I was then, able to take the next step in fulfilling my career goal, to ultimately work for the best organization in sports!


Ryan Simon '11
SPMM Ryan SimonI chose Holy Family University because of the programs they offered and the values they stand for. As an undergraduate student in the Sport Marketing Management program I was given the same professional opportunities that are available to those that attend a large state school but with the intimacy and personal relationships of small school. Through the help of the Experiential Learning office and the School of Business I was able to take knowledge out of the classroom and apply it into the professional world in the form of multiple internships in the Sports and Entertainment Industry. The experiences I gained, coupled with the education and values that were instilled in me, allowed for me to enter into the workforce equipped with the tools necessary to succeed.

In my current role, as Coordinator of Ticket Services for the Philadelphia Phillies I am in the position to hire, train, and manage college students as they try to start their own careers in sport. Through my work I always look to find students that emulate the core values I learned in the Sport Marketing Management program of respect, integrity, hard-work, and a willingness to learn. I owe a lot to Holy Family and the people I met while a student there and will forever be proud to be a member of the HFU Family.