Sport Marketing-Management Curriculum

The General Education Core at Holy Family University is comprised of 15 courses (45 credits) that allow our students to be well-rounded individuals. The courses expose the students to written communications, presentation skills, critical thinking, social consciousness, national and global perspectives, and scientific and technological competency. The courses in the General Education Core ensure that our students are adept at interpersonal interactions needed by business people in the current global business community.

The Business Core has 15 courses (45 credits) dedicated to provide all business students the necessary knowledge and tools to succeed in the business world. The coursework in Accounting, Business Law, Economics, Finance, International Business, Management, Marketing, Management Information Systems, Math, and Statistics enable all business students to understand all aspects of business operations. The Sport Marketing Management concentration enables our students to enter the marketing or management areas in the sports world. Career opportunities exist in managing amateur or professional sports, marketing agencies, journalism, event management, or other sport-related industries.


Required coursework in the concentration includes:

  • Sport Media Relations
  • Economics of Sport
  • Sport Marketing & Promotion
  • Sales and Sales Management
  • Sport Facilities/Event Management
  • Experiential Learning (two semesters of internships)
  • Legal Issues in Sport
  • Digital Marketing
  • Human Resources Management