Students attracted to the Management-Marketing concentration are looking for a broad exposure to all of the functions of management and to developing in-depth knowledge of how marketing is focused on the customer experience. Managers today need both technical skills and the softer skills to motivate and balance the demands of diverse and demanding stakeholders – employees, suppliers, shareholders, and the public at large. Marketing professionals can be either creative or analytical but must anticipate and leverage the new digital internal and external environment. Managers and marketers need to have both tactical expertise and strategic vision.
Students in the Management-Marketing concentration also have the option to gain from elective experiential learning opportunities. Students are able to take three or six credit hours (one or two semesters) of cooperative education as part of their curriculum. These cooperative education placements provide the students with key skills that set them apart in the marketplace. Prior to starting their first cooperative education course, they are required to design a professional resume, conduct a mock interview with our Career Department, and develop a set of objectives they hope to reach while in their site placements. These placements allow students to see what business is like and provides them with key contacts which they can use for references after graduation. Many students are also offered employment from their cooperative education placement upon graduation!
Below is an example of some of our cooperative education placement sites:
- Crown, Cork & Seal (Crown Holdings)
- GlaxoSmithKline Pharmaceuticals
- Independence Blue Cross
- KYW 1060
- Naval Supply Systems Command
- Northwestern Mutual
- Rosenbluth International