J. Barry Dickinson

PhD

Dean
Education

PhD, Marketing (Minor: Statistics), Drexel University
MBA, LaSalle University
BS, Management (Minor: Marketing), Rutgers University

Courses Taught

Principles of Marketing
Cooperative Education
Consumer Behavior
Marketing Research
Entrepreneurship
Strategic Marketing
Quantitative Methods
Senior Seminar

Teaching Focus/Philosophy

My teaching philosophy revolves around inclusion. I make every attempt at drawing students into an active learning environment so they are part of the process.

Publications

Dickinson, J. B. (2013). Customer loyalty: a multi-attribute perspective. Journal of Behavioral Research in Business. 6(Oct), 1-17.

Dickinson, J. B. (2012). Symbiotic marketing: a network perspective. Journal of Management and Marketing Research. 11(Sept), 128-151.

Dickinson, J. B. and Purcell, B. (2012). A CRM deployment dilemma at Charger Electronics. Journal of Case Research in Business and Economics. 5(July), 1-7.

Dickinson, J. B. (2012). An examination of multi-dimensional channel conflict: a proposed experimental approach. Journal of Behavioral Studies in Business, 6(Dec), 1-26.

Dickinson, J. B. and Dickinson, C. D. (2012). A conceptual model of reference price formation for consumer services. Journal of Management and Marketing Research, 11(Sept), 1-15.

Dickinson, J. B. (2012). An entrepreneurial decision: what if the market moves away from you? Journal of Case Research in Business and Economics, 4(July), 1-10.

Dickinson, J. B. and Dickinson, C. D. (2012). The effect of introducing coaching from an experienced business professional on performance in a computer simulation classroom exercise. Journal of Instructional Pedagogies, 8(July), 128-32.

Dickinson, J. B. (2012). Reconsidering a multi-channel strategy. Journal of Business Cases and Applications, 6(Oct), 56-62.

Dickinson, J. B. (2011). The role of authenticity in relationship marketing. Journal of Management and Marketing Research, 8(Sept), 29-40.

Dickinson, J.B. and Kritz, G.H (2003). Popup ads versus print ads: do web-based advertisements lead to stronger attitudes than traditional ads? Published in Proceedings for the American Society of Business & Behavioral Sciences, February 2003.

Awards and Honors

Ray L. Taylor Memorial Award, Research in Dimensions Determining a High Quality Educational Experience, Holy Family University, Philadelphia, PA (January 2014)

Special Distinction Award, Recognition of Contribution to the Profession and Community, Drexel University Alumni Association, Philadelphia, PA (May 2013)

Best Paper Award, Case Studies Track, The effect of introducing coaching from an experienced business professional on performance in a computer simulation classroom exercise, Academic and Business Research Institute Conference; San Antonio, TX (March 2012)

Best Paper Award, Case Studies Track, An entrepreneurial decision: what if the market moves away from you? Academic and Business Research Institute Conference; Las Vegas, NV (October 2011)

J. Barry Dickinson
Contact
Office: BEN 36
Phone: 267-341-3440