Sport Marketing-Management - Course Requirements
Learning Outcomes
The successful student will be able to:
- Analyze sport consumer markets by applying fundamental marketing principles and conceptual frameworks.
- Design effective sport-related events by utilizing sports management processes and concepts.
- Exhibit skills and attitudes needed for a professional position in a sport marketing management related field.
Requirements | Credits | |
|---|---|---|
Core Curriculum: BA Requirements | 45 | |
Common Business Requirements | 45 | |
Concentration Requirements | 36 | |
Total | 126 | |
Requirements | Credits | |
BUSA 350 Internship | 3 | |
BUSA 351 | Internship | 3 |
MNMK 316 | Digital Marketing | 3 |
SPMM 220 | Sales and Sales Management | 3 |
SPMM 280 | Sport Media & Content Production | 3 |
SPMM 310 | Economics of Sport | 3 |
SPMM 320 | Sport Marketing and Promotion | 3 |
SPMM 420 | Legal Issues in Sport | 3 |
SPMM 430 | Sport Facility and Event Management | 3 |
SPMM 439 | Senior Seminar in Sport Marketing-Management | 3 |
SPMM 425 | Sport Administration & Leadership | 3 |
One Restricted Elective from the Following: | ||
Any SPMM or MNMK course not required in the SPMM concentration | 3 | |
SOCO 212 | Race Class, and Gender: Diversity and Inequality | 3 |
SPMM 355 | Entrepreneurship and the New Economy | 3 |
Other Requirements
Successful completion of the comprehensive examination which is incorporated into BUSA 440