Major in Management-Marketing at Holy Family University

Professional Sales and Marketing, B.A.

The BA in Professional Sales and Marketing is designed to produce well-rounded graduates that have received a diverse education but can also perform a specific skill at a high level. Employers are well aware that the best employees are those who can think critically, learn quickly, problem solve, strategize, and operate with degrees of freedom within the business. However, their hiring needs at the entry-level are increasingly specialized - they need employees who can perform specific tasks reliably from day one.

Program Overview

The Professional Sales and Marketing major seeks to provide students with relevant, project-based learning which will allow students to develop one of the most sought-after skills in both Fortune 500 companies and fast-growing technology firms. This major is built on top of existing business curricula, where students will acquire a well-rounded knowledge base of business and business concepts. Additionally, students will also enroll in Professional Sales and Marketing specific courses, where they will learn the skills necessary to work in Professional Sales roles in today’s economy. 

The Professional sales courses will have a focus on relationship-driven selling, which is vital to ensuring long-term customer commitment in B2B sales. Additionally, all of the professional sales classes place an emphasis on hands-on learning, requiring students to practice selling with their peers and professors. The professional sales courses, in addition to the foundational business and general education courses, will set our students up for future success. The definitive goal of this major is to provide students with valuable practical experience that will prepare them for the positions they ultimately end up filling once they graduate.


Program Details

Selling is a highly interpersonal skill-set, most companies also rely heavily on tools - such as CRM (Customer Relationship Management) Software - and replicable processes to greatly improve the efficiencies of their sales cycle. To that end, the Rize Professional Sales Major includes the following certifications, which will give students a competitive advantage over others applying to entry level roles within companies' sales organizations.

  • PS I - Relationship-Driven Professional Selling
    • Hubspot - Sales Software Certification
    • Note: While Salesforce is more widely adopted than Hubspot, skills are largely transferable between most CRM software, and Hubspot makes a better platform for students to learn CRM best practices for a variety of reasons, including quality of educational resources, greater ease of use, more clearly identifiable best practices and more.
  • PS III - Sales Leadership
    • Hubspot - Sales Management Training + Certification
  • PS IV - Advanced Relationship-Driven
    • Hubspot - Inbound Sales Certification


Career Paths

Tuition & Fees

Program Information

Degree Awarded
  • Associate of Arts
Program Type
  • Major
Program Location
  • Main Campus - Northeast Philadelphia

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