Digital Marketing, Minor - Course Requirements
The minor in Digital Marketing is intended to integrate with existing business and marketing curricula to provide students with the key skills most needed by marketing coordinators and managers in their day-to-day jobs. This program is intended to produce “growth hackers” that are able to design and implement campaigns that expand brand awareness and optimize for key return on investment metrics. Grades of less than “C” in business related courses will not count toward the minor.
Only six (6) credits in transfer will be accepted for the minor.
Requirements
Course ID | Course Name | Credit |
|---|---|---|
MNMK 312 | Principles of Marketing | 3 |
MNMK 205* | Email Marketing (Prerequisite of ENGL 101) | 3 |
MNMK 215* | Viral and Organic Growth | 3 |
MNMK 406 | Consumer Behavior (Prerequisite of MNMK 312) | 3 |
MNMK 415 | SEO and SEM (Prerequisite of MNMK 312) | 3 |
MNMK 416*, MNMK 424 or MNMK 425 | Social Media Marketing (Prerequisite of MNMK 312)Digital Marketing Analytics (Prerequisite of MNMK 312math requirement, and MNMK 205, MNMK 415, or MNMK 416) Marketing Data and Analytics (Prerequisite of BUSA 100 and BUSA 104) | 33 |
The student should make sure the required prerequisites are met.
*Certain courses within this major are offered through a partnership with Rize Education. These courses are all offered in an online, asynchronous format and Holy Family students take these courses alongside students from other universities that participate in the LCMC consortium. All courses have been vetted through Holy Family University’s standard faculty governance processes and are assessed using the same methods as courses taught by Holy Family University faculty. Students who successfully complete these courses earn Holy Family University credits that are applied toward their degree.