Digital Marketing, Minor UG
The minor in Digital Marketing program combines the knowledge and skills of traditional marketing with the rapidly-growing, dynamic field of digital marketing, including online advertising, social media content, search engine optimization, analytics, and video content.
What Can I Do with this Minor?
Digital Marketing has overtaken traditional marketing for most industries. With an increasing number of consumers making purchases online, advertisers are utilizing more digital resources to reach them. This minor program is intended to provide students with analytical and critical thinking skills in the domain of marketing, as well as the ability to successfully build and run digital marketing initiatives. Students who earn a minor in Digital Marketing may explore the following career opportunities:
- Content Manager & Strategist
- SEO/SEM Specialist
- Email Marketing Specialist
- Analysts & AI Specialist
- Marketing Manager
- Market Research Analyst
- Degree Awarded
- Program Type
- Program Location
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