Social Media Manager

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The Social Media Manager is a savvy and creative communicator who understands storytelling in the digital landscape. In
collaboration with the Vice President, Marketing & Communications, this role develops dynamic, compelling, effective and measurable
content that supports the University's strategic communications and marketing initiatives. This position interacts routinely with
stakeholders throughout the University and is responsible for managing, growing and engaging with diverse audiences across
Holy Family University's social media channels.

Reporting to the Vice President, Marketing & Communications, the Social Media Manager plays a critical role in communicating the University's story to a range of audiences. This role executes on a social media content strategy and works closely with the editorial and graphics teams to create original and authentic content that aligns with the institutional voice, and the University's mission and values. The successful candidate must be highly savvy with the latest social media trends, detail-oriented, data-driven and comfortable working in an environment that is as deadline-driven as it is collaborative. The role requires superb communication, strong writing skills, a high level of proficiency with social media platforms, and a creative approach to digital storytelling.

Duties & Responsibilities

  • In collaboration with the Vice President, Marketing & Communications, execute the established social media strategies for each channel and offer enhancements and additions based on data-informed learnings.
  • Work with various teams and stakeholders to develop and execute comprehensive social media strategies that align with the university's brand guidelines, goals, and target audiences.
  • Manage the official Holy Family University (@HolyFamilyU) social media presence which currently utilizes Instagram, X, Facebook, and LinkedIn. Duties include, but are not limited to:
  • Maintain a robust content calendar for each channel.
  • Drive the ideation, creation and curation of meaningful content across all channels that adheres to Holy Family University's brand guidelines and digital voice.
  • Execute the distribution of content - including scheduled posts and live, real-time content.
  • Monitor owned channels for messages, comments, etc., and engaging as appropriate.
  • In collaboration with the Vice President, Marketing & Communications, track, analyze and report on social media KPIs.
  • Track social media metrics and insights to assess campaign performance, identify trends, and make data-driven decisions to optimize social media presence. Collaborate with marketing colleagues to develop reports as needed.
  • Develop regular reports summarizing key performance metrics, trends, and recommendations to enhance social media effectiveness.
  • Continuously monitor emerging social media trends, platform updates, and industry best practices to enhance strategy and performance.
  • Monitor social media channels and emails to identify and address any potential issues or concerns promptly and respond effectively and efficiently to sensitive situations requiring social media attention.
  • Oversee the University's social media student ambassadors
  • Create and execute strategic, creative approaches to sharing stories from the University on social media - both in written and multimedia formats.
  • Collaborate closely with graphic design team, photographers, videographers, and other professionals to produce high-quality visual content.
  • Continuously monitor emerging social media trends, platform updates, and industry best practices to enhance strategy and performance.
  • Conceptualize and pitch social media campaigns that support the University's goals with regard to brand, enrollment, advancement, reputational and rankings strategies.
  • Engage in social listening across all channels - monitoring keywords to uphold the University's brand and reputation.
  • Additional duties as assigned.

Required Knowledge, Skills and Abilities

  • Professional social media management experience for a public brand/business/organization/team/group, etc., including a record of content creation
  • Demonstrated commitment to diversity, inclusiveness and the sharing of perspectives across differences
  • High level of proficiency working with leading social media platforms such as Instagram, LinkedIn, Facebook,
  • Outstanding written and oral communication skills
  • Community management: Experience in building and managing online communities, engaging with followers, responding to comments, and handling inquiries or concerns in a professional and timely manner
  • Highly refined attention to detail
  • Strong creative and critical thinking skills
  • Possess excellent judgment as the manager of a highly visible channel that directly represents the University
  • Sensitivity to context and nuance, and a proven ability to navigate diverse and multi-faceted audience segments
  • Proven ability to handle multiple projects and deadlines
  • Strong proficiency in capturing and creating visual content (both photography and video) for social media - as well as editing capabilities in tools such as Canva, Photoshop, iMovie or in-platform (i.e. Instagram Reels)
  • A passion for storytelling, creativity, and staying current with the evolving social media landscape
  • A working knowledge of AP style and the ability to write within brand guidelines

Additional Requirements

  • Willing to work a varied schedule that may include travel, and some nights and weekends.
  • Strong understanding of user-generated content management, content marketing and reputation management
  • Experience with managing and/or hosting live social media videos preferred
  • Proficiency in online social media management tools

Qualifications

  • Bachelor's degree in communications, public relations, marketing or related area.
  • Minimum of three years of practical experience in social media management.
  • Experience with web and digital ad design preferred.
  • Experience in higher education marketing preferred.

Note: To be considered for this position, you are asked to include a link to a digital portfolio of professional social posts as a part of your application documents.