Management-Marketing, B.A.
The Management-Marketing degree prepares students for decision-making positions in a variety of industries. Students are taught how companies function and operate as well as broad based concepts such as business plan development, strategy, and corporate social responsibility.
Program Overview
The Management-Marketing program is no longer accepting new students.
The Management-Marketing program is ideal for students seeking employment in sales, advertising, market research, product development, and sales promotion–or those who wish to attend graduate or professional school full time after undergraduate school.
Program Details
The Management-Marketing courses encompass the full spectrum of how companies operate and grow, including operations management, small business management, and the knowledge and training needed to pursue marketing careers in various roles and industries. A degree or minor in Management-Marketing can also qualify graduates for business and financial careers.
Students in the Management-Marketing concentration are required to take three (3) credit hours (one semester) of an internship as part of their curriculum. These internship placements provide the students with key skills that set them apart in the marketplace. Prior to starting their first internship course, they are required to design a professional resume, conduct a mock interview with our Career Department, and develop a set of objectives they hope to reach while in their site placements. These
placements provides students with key contacts which they can use for references after graduation.
Career Paths
Our graduates work for organizations such as Fortune 500 corporations, advertising agencies, and market research firms.
Graduates of the Management-Marketing program are well-prepared for careers in a dynamic global economy in both private and public sector positions as:
- Account manager
- Business owner
- Departmental manager
- Entrepreneur
- Human resource professional
- Management consultant
- Marketing director
- Operations manager
- Public relations professional
- Sales representative
Management-Marketing graduates have gained employment in a variety of industries including:
- Banking
- Business services
- Communications
- Healthcare
- Retail
- Sports
Internships & Employment
Students in the Management-Marketing concentration are required to take three (3) credit hours (one semester) of an internship as part of their curriculum. These internship placements provide the students with key skills that set them apart in the marketplace. Prior to starting their first internship course, they are required to design a professional resume, conduct a mock interview with our Career Department, and develop a set of objectives they hope to reach while in their site placements. These placements allow students to see what industries are like and provides them with key contacts which they can use for references after graduation.
- Burlington Coat Factory
- Career Directions
- Chic Fil-A (Marketing Director Program)
- Comcast-Spectacor
- Defense Logistics Agency
- Deloitte
- Department of Licenses & Inspections
- DLA
- Donna Skin and Body Care
- Ettain Group-Trident Land
- Failsafe Advisors
- Father Judge High School
- First Heritage Realty Alliance
- Fox Chase Lock & Key Incorporated
- Habitat for Humanity
- Heslin Law
- Interiors by Donna Hoffman
- Jetzy
- Kolber Marketing
- Le Balla Donna Bridal Studio
- Livengrin
- Monroe Systems for Business
- Moyer Foundation
- National Constitution Center
- Northeast Chamber of Commerce
- Patch Management
- Philadelphia Convention Center
- Philadelphia Gas Works
- Philadelphia MMA Elite
- Philadelphia Magazine
- Seocial Connection
- Social SEOurce
- Sofive Soccer Center
- Spike's Trophies
- St. Huberts
- Trevose Day School
- Trident Land
- Waxing Poetic
- Willey Farms
- York Building Products
Program Information
- Degree Awarded
-
- Bachelor of Arts
- Program Type
-
- Major
- Minor
- Program Location
-
- Main Campus - Northeast Philadelphia
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