Major in Sport Marketing-Management at Holy Family University

Sport Marketing-Management, B.A. UG

The Sport Marketing-Management degree provides students with a curriculum focused on sport marketing, sport law, sport governance, and sport facility management.

What Can I Do with this Degree?

Students pursuing this degree complete a hands-on internship requirement. Graduates of this program work in a variety of sport settings including intercollegiate athletics, major league, and minor league professional sports, fitness, recreation, and specialized sport business.

Graduates of the Sports Marketing-Management program are well-prepared for careers in a dynamic global economy in both private and public sector areas and positions such as:

  • Coach
  • Community service
  • Data analysis
  • Entrepreneur
  • Event planning
  • Fundraising
  • NCAA administrator
  • Premium sales
  • Security manager
  • Sponsorship sales
  • Sports marketing
  • Sports reporter
  • Ticket sales

Program Information

Degree Awarded
  • Bachelor of Arts
Program Type
  • Major
Program Location
  • Main Campus - Northeast Philadelphia

Program Overview

Sport Marketing-Management is a unique field that requires specialized education and skills. Students who study sport marketing-management will learn basic principles of marketing and management and will apply learned theories to the dynamic field of professional and amateur sports marketing and management.

Additionally, students will explore strategies and techniques in sport marketing, sport consumers and their behaviors, sport marketing research, and more.

Where Students and Alumni Intern and Work

Sport Marketing-Management students can gain real-world experience through Holy Family’s internship program. Skills students acquire in internship complement classroom skills and prepare student for the real-world workplace. Some of the companies that our students have worked with in the past include:

  • A2DRadio.com LLC
  • Archbishop Ryan High School
  • Comcast Spectacor - Wells Fargo Center
  • Council Rock High School
  • Deep Roots Charter School
  • Eastern Pennsylvania Youth Soccer
  • Ed Snider Youth Hockey Foundation
  • Endurance Sports
  • FANTASYSTAND
  • Father Judge High School
  • Flyers Skatezone
  • Forrest Elementary
  • Franklin Towne Charter School
  • Fusion Gym
  • Gloucester County Institute of Technology
  • Kinney Center for Autism Education and Support
  • Kolber Marketing
  • Makefield Highlands Public Golf
  • Mitchell & Ness
  • NFL Films
  • National Physical Therapy Institute
  • Northeast Racquet Ball Center
  • Philadelphia 76ers
  • Philadelphia Daily News
  • Philadelphia Eagles
  • Philadelphia Phillies
  • Philadelphia Public League
  • Philadelphia Soul
  • Phillies Nation
  • Rush Street Gaming
  • SMG Sportsplex
  • Shibe Vintage Sports
  • Spectrum Sports
  • Spike's Trophies
  • Sponsor United
  • Sport Talk Philly
  • United Futbol Academy
  • Wegryn Enterprises
  • YMCA

Student Profile

Juwan Jordan '17

Juwan Jordan '17

What I enjoyed most about Holy Family was being able to gain a great education while being a student-athlete. I decided to become a Sport Marketing-Management Major because I enjoy all sports and love to learn how operations around stadiums or a sports league are run. Being able to work for a professional team has always been my dream. I was grateful to gain a job with the Phillies through my degree in Sport Marketing-Management.
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